Ads cannot contain audio that plays automatically, without a user’s interaction.Ads must clearly represent the company, product, or brand that is being advertised.Ads must directly relate to the content on the landing page.Landing pages cannot use “fake” close behavior or any of the spam behavior which is recognized as a malware.Ads must send users to the same landing page when the ad is clicked.Ads that contain a URL or domain in the body must link to that same URL or domain.
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The full rules for any market research or promotion associated with an advertisement must be displayed in the ad – Branded content must include an ISI approved by regulatory MLR/PRC from the client.Advertisements, advertising icons and advertiser logos must be clearly distinguishable from editorial content and may require special labeling to distinguish them as such.This product is not intended to diagnose, treat, cure or prevent any disease. Ads for products not approved by the FDA that make any kind of health claims must carry the following disclaimer: “These statements have not been evaluated by the Food and Drug Administration.
For products not regulated by the FDA or other government agency, technical and/or scientific documentation may be required.
Advertisements may not be deceptive or misleading and must be verifiable. All advertising policies are independent of editorial decisions.